Hi Selby's Concrete,
In this short-n-sweet video, you'll learn the level of your Google My Business game faster than you could smooth a driveway with a power screed.
We're as easy to work with as 6in slump. Schedule a call at a time when you're not pouring.
Hey, what's up!
Kyle with Steady Calls here.
Say, I wanted to make this video for you to make sure you're getting the maximum attention from your Google My Business Listing as possible. So, in this video, I'll show you three different things:
First of all, I want to show you how basically, how you normally see your Google My Business Listing and I want to point out some statistics there.
Secondly, I want to show you how your company shows up around town using a Heat Map tool. So, this is the Heat Map tool here, right?
And then finally, what I want to show you is basically your specific listing and the one means and how you one technique on how you can start pulling showing up more in the different areas around town using a tool called Geoimgr, okay?
So this is that's how it all will play out here, alright? So, let's dive in.
First of all, we're going to talk about your Google My Business Listing, so we're going to talk get out of Sioux Falls here and we're going to go to Springfield Missouri, right? Search instead for "Springfield Missouri," so this is how your normal listings come up here, right? So, first of all, you have no, if you're gonna have an ad, you're gonna have it right up here or right up above your first listing there.
That's those are gonna take 5 to 15% of the traffic, statistically speaking. Once the that's done there, the next section is the Google My Business Listing section, you're normally gonna see these. So, 60 to 70% of the traffic looking for "Concrete Services Near Springfield Missouri" will come to this area and stop and find their business via what I call an Amazon Analysis.
So they're going to look at, okay, Liming Concrete's got 4.7 stars and they have 45 reviews. SMCS Springfield Concrete Services has 5 stars and they got well they only have 1 review with that. Selby's Concrete is a middle runner, they've got 5 stars and 6 reviews that are 5 stars. So that's the, so basically what's going to be between these two companies.
I would imagine because or sorry Selby's and Liming because they have a lot of reviews not quite as high, but they have a lot of reviews there. And Selby's has all 5 star reviews, but not as many. So, I would imagine the call is going to be between those two. But first of all, you have to get your listing to come up in these first three positions in order for you to even play the Amazon Analysis game with your customers or potential customers.
So, how do you begin to get your listing in there? First of all, you got to know where it is. So, what we do is we start our due diligence on every single one of these Google My Business Listings. We're using this Heat Map tool. Now, what this Heat Map tool does is it tells me how your business comes up around Springfield Missouri.
As you can see over by Turners, Selby's Concrete dominates that area with position number one. Now, but as you go North and as you go West, you have Selby's starts to lose it well as you go as you get closer to Willard and up by the airport, alright? So that's where this is the power of the Heat Map is.
It tells you that you don't appear the same ways around town. So that's how the Heat Map works, alright? So, in this next section, I want to dive into a specific listing and give you more specific details on how you would begin to change it, alright? Selby's Concrete, this is a list of Heat Map of your specific business around the city of Springfield Missouri.
If you serve an area, that's farther out than this. Feel free to book a 15-minute call with us when you're not pouring, when you're not busy, and we'll run another Heat Map for you. It takes us 5 to 10 minutes and we'll done. Then, we'll share that with you because this is key business information. Why?
Because the more green you have, the more money you're going to make, right? Green equals green. Why? Because the more green you have, the more calls you're going to get. The more calls you get, the more business you're gonna get because you're gonna be able to go out and bid more jobs, and, of course, you know?
You've been in business. As long as I have been and you just like "Okay! Well, the more bids that we put out, the more jobs we typically get, right? And the more jobs you get, the more you get paid. The more you get paid better, you're able to take care of your family and your employees. That's the way it works.
So that's why the green is important. So, how would you turn this area down here green? Because you've already got a lot of the positionings out here. What you've got? You've been missing some areas out here towards the outside of town by Cave Springs and up-down by Fremont Hills. So, how would you begin to do that?
Well, it uses using a simple technique called tagging your images before you put them up to your Google My Business Listing. That'll help out turning these yellow places toward to green pretty easily. So, to do that, you're going to use a tool called Geoimgr, you're gonna upload your image. You're gonna find the specific location you want to come up for in that look in that area.
Say, we've- I already found it so to save time but you're gonna go to finding Fremont Hills. Because down here in Fremont Hills is where you want your Google My Business Listing to come up, right? So then, over here, you're going to- once you click on that, it's going to change up the latitude and longitude.
Then, you're going to write your EXIF tags. You're going to write them. You're going to get this confirmation that has been written. Then, you're going to name your image. Name it your profitable server, most profitable service because that'll cue it in Google's mind that "Hey! We're associating your most profitable service with your company name and this location!"
So then, you put your less, equal less, not your less, basically, the jobs that you make less from. In this image in the image description area, put it 5, 5 to 10 words there. 5 to 8 words up here. We don't wanna run over in this one but you can run a little over with this one. Then, add a link to your website at the bottom of that.
That'd be fine, too. Download it and throw it up to your Google My Business Listing section. Then, what Google is going to do is they're going to say "Hey! Hey! We got it! We got a new image in the listing! Let's check it out!" So, I'm going to say "Okay! They're gonna scan the back of the image!"
Say, "Okay! Something's going on over here in Fremont Hills! Something's going on over here! What is it?" Then, they're gonna read your document name and say "Okay! We got freshly poured concrete!" Or, in it or your most profitable service. So then, they'll be like "Okay! Well, we got that! Who did it?"
And then, they're gonna say "Okay! Selby's Concrete did it!" So, they're gonna be into more, begin to more and more associate your name with that location. The more you go, the more you do. So, the more you'll begin to associate be, associated with that area. So that's how that works. That's one technique among a lot like.
When you're finishing concrete, there's a lot of different tools you can use. You've got floats, trowels, control pointers, brooms. I mean you got darby's for curbs and all that. So, just like that for finishing concrete, we have a lot of tool techniques at our disposal for optimizing Google My Business Listings.
I want to tell you more about the overall strategy though that we take when we optimize listings that section coming up now, alright? Now, you've seen the technique though the easy technique of tagging your images and uploading them to your Google My Business Listing via Google via Geoimgr.
Let me dive in a minute to how Steady Calls helps companies optimize their listing. The bigger 10 000 foot view. How we do this is we service your Google My Business Listing so that Google comes to know you as the concrete King of Springfield Missouri. Think of Google in this case like your forgetful sister, or wife, or daughter, or maybe that's sexist forgetful son, too.
But anyway, to stay at the top of their mind, what we have to do is like my mom and my wife are both fairly forgetful. I have to leave sticky notes all over the place so that they remember to do what I want them to do or what they need to do throughout around the house, right?
Or, what my mom's going to give me a call at XYZ time, so I got to send her texts a reminder of this stuff, you know? So that's how it works. But basically, that's what Steady Calls does with Google because it has to be done. Google is very forgetful. We paste sticky notes if you will via your Google My Business Listing all over your service area.
For instance, if you service this whole area around Springfield, which you very well might, that's what will that's what we do. We pay sticky notes in each one of these areas. Probably, even more, detailed than that because each one of these bubbles is 2.5 miles apart from the next one.
What we'll go down is to a mile by mile grid or even closer than that, so because we can go. We can dive into a radius that's 0.5 of a mile or even a quarter-mile apart. So then, we'll do, what we'll go through is paste sticky nodes in each one of those areas and overtime not give it 3 to 6 months. Google will begin to recognize you as the concrete King of Springfield Missouri.
So that's how this works. I really appreciate your time. Please check attach the attached Heat Map below. What I've been showing you up here, you can find via the blue button below. If your company isn't the first one to show up here, that's because there's a link-up here that's just going to be specific to the company that was named here. You can find your company over here, wait.
If you click on the arrow and then you can select your company by scrolling or by searching for the name, right? So that's how you're able to do that. So, with that, have a great day and please feel free to schedule a call with my me or my team below and we'll run a specific Heat Map for your service area and for your company. It's focused on your specific company there. Takes us about 5 to 10 minutes to run. We can schedule a 15-minute call and we'll go from there. Appreciate it and talk to you soon!