Hi Sequatchie Concrete,
In this short-n-sweet video, you'll learn the level of your Google My Business game faster than you could smooth a driveway with a power screed.
We're as easy to work with as 6in slump. Schedule a call at a time when you're not pouring.
Hey, Sequatchie Concrete Service!
Kyle of Steady Calls here.
I wanted to send you this video to make sure that you're getting the maximum attention from Google as possible. Specifically, your Google My Business Listing. In this video, I'll show you three different things.
First, the view of your Google My Business Listing as it as normal as you're used to seeing it.
Secondly, I want to show you the view of your company's listing as it shows up around Chattanooga. It doesn't show up on the Northside of Chattanooga as it does on the Southside, it's different.
Finally, I want to show you the difference of where you are to where you could be based by looking at the top the most optimized Google My Business Listing in Chattanooga, Tennessee. Let's dive in alright? Here's your normal Google My Business Listing.
If you search for the most common phrase that people looking to spend money on their concrete work, so search for its "Concrete Services Near Me." Now, let's look at your specific location here. Let's go to Chattanooga, Tennessee here, right? If we look at here, we have one concrete service showing up over here we've got.
Then, we have the rest of the organic listings. Normally, 60 to 70% of traffic is going to go to this listing here. Because it's one, it's the only listing that's appearing, but for two it's the only one that's showing five-star reviews over here. As well, it's got an extra conversion factor there.
Now, we don't have a lot of listings showing up here. This one's gonna garner 60 to 70% of the traffic and the rest of the traffic is going to go to these organic listings here, organic results here. So that's the basics of this here. I just wanted to show you how the statistics bear out.
Now that you've seen what the Google My Business Listing looks like, let's go now. Let's get into how these companies look around town, alright? Squashy Concrete, we just talked about your Google My Business how that pops up. Now, let's talk about how you show up in your Google Me Business Listing around Chattanooga.
Here's how this works. This is a Heat Map, right? So, it pulls in data directly from Google. It's a Google trusted service and what it does is it numbers it and color codes it. Now, if you're at number one for three you're going to come up as green, the rest you're going to be a yellow or orange or red, right?
Inside here, 1 to 3 is what matters, you can think of this. Let's think it's like a stoplight, okay? The more green you have, the more you're able to get to where you want to go faster with travel. We want no delays with the business. We want more opportunities to do business.
Yellow means you're going to have some delay. Orange means you're probably going to have to stop and then be able to get going. Once the light does its thing and we'll get rolls, you can roll on through there. But the more green you have on this map, the more calls that you're going to get.
Why? Is that because if you looked the way that Google Maps is set up here. The top three people here are going to get the most calls because the majority of people are going to search, looking to have their driveway poured, or to have retaining walls laid out. They're going to search for "Concrete Services Near Me."
They're going to either know, sometimes, there's going to be an ad up here, that's going to be 5 to 15%. As we said earlier, the majority 60 to 70% of the traffic is going to go here and they're going to do this kind of evaluation 2.8, alright? We've got concrete number 1 as 2.8, concrete number 2 is 3.0, and concrete number 3 is nothing.
What we're going to do here has picked the 3.0 and we'll try our luck to give them a call. Chances are, they're going to do business with those people if they like them. It's very important to be on the one in the first or to through third result there. Then, you put yourself, position yourself to receive a lot more calls from people who are looking to spend money on concrete related services like retaining walls, driveways, patios.
People are looking for it to have it done with all this stimulus money that people have rolled out, probably, gonna be pouring in. Then, people just got the delayed tax returns they got to put it somewhere. That's how this look your business listing looks around town currently. But I also said in the intro that I would show you where it could be.
Let's dive into that. Let's look at the dominant player in the mix here. In Chattanooga, I pulled what we call a Heat Map out of here. I know how the Heat Maps work. You've already seen how that all gets down and now let's dive into the specifics here. Why do we call these ones the dominant ones?
Because they have the most green on the map now. I've already told you what green means so we can make more and more green come around by reminding Google of what actual that who's really the top concrete construction company in Chattanooga. There's ways to do that through your Google My Business Listing.
I just wanted to show you how this listing comes about. Inside here so how they're doing poorly on the Northeast side. But in the center, they're garnering a lot of traffic or garnering a lot of the calls from Central Chattanooga. But then, if we go around to the outside here out by white side, they're not doing very well at all, either.
The good news is that this means that they're not a very optimized listing and there's plenty of room to expand and take over the territory. You might be wondering how do you expand on this and take over this using your Google My Business Listing. Well, that's where my company Steady Calls comes in.
How we help companies is that we service your Google My Business Listing so that Google comes to know you, as the King of Chattanooga, Tennessee Concrete. When concrete is even thought of in the Chattanooga, Tennessee area, that Google brings your name up. Think of Google in this situation like your forgetful sister or wife.
To continually stay at the top of their mind, you want them to check out the trash or empty the dishwasher or maybe cook dinner for a specific day, this week. You got to continually remind them over and over again. I mean the way my mom used to do. I use to remind herself all these things is by leaving sticky notes everywhere.
The way you might remind if you're 26, 20's, in your 20's or 30's like I am. You might remind each other by text. It's just a generational thing, but the way it works is that you got to continually remind Google that you are the kings of the area. That's what we at Steady Calls do. We put sticky notes everywhere in the area using your map listing, reminding Google who the true concrete kings are.