Hi Sheppard Concrete of Sioux Falls,
In this short-n-sweet video, you'll learn the level of your Google My Business game faster than you could smooth a driveway with a power screed.
We're as easy to work with as 6in slump. Schedule a call at a time when you're not pouring.
This is Eric with Steady Calls.
I wanted to shoot this quick video to make sure that you're maximizing your opportunity on Google My Business.
First, we're going to take a look at how a business shows up in a GMB search.
Then, we'll take a look at how those search results can change, depending on where you are around town.
And finally, we'll see how the top competition is showing up around Norman.
To get started, what I've done is gone to Google typed in"Concrete Services near Norman Oklahoma." If you do see any ads, they're going to be above this map. In this section, these ads get about 5 to 15% of the traffic. This map pack gets about 60 to 70% of the traffic. And then, below the map pack is what most people think of when they think of a Google search.
These organic lists of the list of organic website results, these get 20 to 30% of the traffic. And when I talk about web traffic, I'm really just like foot traffic. It kind of boils down to getting eyes on your phone number. And with that in mind, you can kind of see why this map pack area is so successful in getting 60 to 70% the majority of the traffic.
That's because Google's really making it easy for people to pick up the phone and call the phone number is right upfront. To compare these top three GMB's, this is where the Google My Business Lists shows up. This is GMB number 1, 2, and 3. This is actually a GMB ad, so typically these get a little less results than these guys.
It's just because it's tagged with an ad, so there's a little bit of mistrust. People tend to feel like they're not quite deserving of being up here. And a lot of the times, these ads don't show up every time, so that's an aside. I really do want to focus on the GMB map pack section because this number 1, 2, and 3 illustrate a concept called being above the fold.
This kind of comes from when you have a lot of letters, a lot of snail mail to read most of what I get is spam, so I'm doing a lot of skimming. And being above the fold means that this is what I read every single time on every single envelope is the text that's available to me. And then, I have to make a decision whether or not I'm going to open up the envelope and unfold the entire letter.
In the same way, someone who's doing this search has some information that Google's just pushing out even if you were intending to scroll past. You're still going to see that phone number if you're scrolling on a mobile phone. Sometimes, there's even a button here where you can just hit that button and get linked up directly to call these businesses.
The concept of being above the fold means that these guys get seen and read much more often than the guys who are below the fold. If we hit "View All," we can kind of get to number 1, 2, and 3, and then, 4, 5, 6, and so on. There's an entire list and it even goes on to page 2, 3, and 4, but these guys have a much tougher time, just because they're below the fold.
So that decision kind of keeps them from getting the majority of those phone calls. There's a big drop off between number 3 and number 4, that's a standard Google search. Next, I want to show you a tool that is pretty cool. This is something that's called a Heat Map and this pulls the exact same data that we were looking at, but it overlays it on a locational grid.
To explain this a little bit, I'm going to zoom in. One way to think about this is that at every dot, this green dot here, you can imagine that there is a specific location at which someone is doing a Google search that very similar to what we were just taking a look at on my screen.
You could type in "Concrete Services Near Me" and if Google knows that you're at Joshua's Landing here, then it's going to serve up a list of phone numbers or GMB's. And on that list, this business Van Eaton Ready Mix is number one on that list. On the other hand, if we go to a different area, this is a different location around town and you can imagine that, okay?
There's businesses here if someone was at C & P Auto Electric. You could do the exact same Google search, it could be word for word. And on this list of phone numbers, Van Eaton Ready Mix is number 10 on that list. So, this is a great tool to get a bird's eye view of how you're doing around a set area.
A lot of people don't realize that their listing can change this drastically in just a couple miles here. And it's really powerful when you do because you can, you don't get misled into thinking that "Hey, I'm doing great here! I'm in the map pack! I'm getting the majority of those calls!" You can kind of get sucked in if you're not quite ready and you don't realize that you are missing out.
Your influence is moving away pretty quickly so that's why I love the Heat Map. Next, we're going to take a look at your specific Heat Map. Hey, Sheppard Concrete! This is your Heat Map. I wanted to make sure I got in here and talked specifically to you. This is a great looking Heat Map. You can see a lot of 1, 2's, and 3's almost.
I'd say about half those dots are up in the map pack. That means you're really doing a great job of getting those phone calls coming in. And, of course, this is upper layer, we've got some double-digits here. One thing you can think about it when it comes to reading how to read a Heat Map is to take a look at the gradient.
Going from green to red about how fast is that drop-off because we really want to maintain as much of that influence as possible. So, we can kind of grow and expand our top tier lists. So, I'm just noticing this would be kind of a bit of a drop-off to drop from 3 to 20 and only a couple miles. So that would be kind of the first focus.
But this gives you a great way to see where you're doing really well and where something could use some more work. Next, I want to show you a different Heat Map of some of the top competition in this area and see how you stack up. These guys have a great GMB Heat Map going on. As you can see, there's just a little bit more green.
But in particular, I want to draw your attention to that idea of the gradient of how close you are to or how much of a drop-off there is and you can see that there's really not much at all. The lowest here is a 7 on the entire map and that's great! That's kind of what we want because these single-digits they're just below the fold but particularly 4's, you know you're almost there.
With a couple nudges, we can really bring this up even improve on the top guys in this space. Now, you might be wondering where Steady Calls fits in. At Steady Calls, we really service your Google My Business Listing to remind Google who the concrete kings are in a specific area.
You can think of Google as a forgetful spouse that needs this consistent reminder to keep important things on the top of their mind. I know I'm not the biggest fan of various social events. So, I need that consistent reminder whether it's a sticky note at the office or a text message throughout the day, just to get me to take that action.
Whether it's RSV ping or what have you and Google is the same way. What we do at Steady Calls is we go into these specific areas on the web, on the internet, and we do the equivalent of posting sticky notes. We send Google reminders of who's important when it comes to concrete in this area.
And that's how we can kind of move these single digits into these nice green 1, 2, and 3. And of course, move these double digits into that yellow. And eventually, green to slowly spread out the area and eventually get a Heat Map that looks a lot more like this, which of course is the goal.
I really appreciate the time you took in watching this video. Please take a look at the Heat Map. That is scheduled or linked just below this video and you can get in here and play around with it if your business isn't shown. You can take a look at this screen box, scroll box.
You can scroll and grab a different map ranking and check out what some of the other competitors are doing in this space, as well. You can also schedule a call with myself or someone else for my team using that calendar link. This is Eric with Steady Calls.