Hi Shreveport Concrete Patios & Driveways,
In this short-n-sweet video, you'll learn the level of your Google My Business game faster than you could smooth a driveway with a power screed.
We're as easy to work with as 6in slump. Schedule a call at a time when you're not pouring.
Hey, what's up, Shreveport Concrete Patios & Driveways!
Kyle with Steady Calls here.
Say, I just wanted to send you this quick video to make sure you're getting the maximum attention from your Google My Business Listing as possible. In this video, I'll show you a few different things:
First of all, I want to show you how you show up normally in your Google My Business Listing and point out a few statistics there.
Secondly, I want to show you how you show up around Shreveport. You don't show up on the North side of Shreveport as you do on the South side. Yeah, it's not that's not the way the Google Maps are set up.
Finally, I want to show you using a special tool how you can where you basically how you can improve your specific listing.
So that's the way we'll go, alright? So, let's dive in, shall we, alright?
What I've done here is search the most common term, searching for concrete. If somebody's searching for "Concrete Services Near Shreveport" that means that they're wanting concrete services near Shreveport. I mean it's really that simple. If we look at your Google Map, if we look at, these the way these Google Map listings come up.
Sometimes, you're gonna have an ad up here. That's gonna take 5 to 15% of the people searching for this and take them to and they're going to select that service provider who's running the ad 5 to 15%. But the majority of people will come down here and do their Google My Business Listing, right?
Anywhere between 60 to 70% of people will do that, then the rest will go down here. Looking for the ones in what we call the organic listings or that what normally shows up as a normal Google search results. So that's how that's the breakdown 5 to 15% go to the ads, it adds, either, show up here or here.
60 to 70% percent of people will go to these Google My Business Listing. Why? Because they're trusted more than ads are people see ads. They instinctively know that somebody's buying a position there versus if you come down here. This means that people have earned that position the company's earned that position, right?
And then, they come to these three positions here and do what I call an Amazon Analysis where they look at, okay? Well, this Specialty Concrete Services has one star, right? So this doesn't mean that the company's a bad company, for instance. What it could mean is that they don't have reputation management service.
This is running right now. What that means is that they don't have somebody going out and collecting five-star reviews from their well-pleased customers. But anybody who's naively looking at this will think that there's, that Specialty Concrete Surfaces of Shreveport is a bad company. That's just the way it looks right now versus if you look at.
They got 1 star here versus 4.6 versus 4.5, so they got 10 star reviews there. The 10, 5 star reviews there, they're looking very good, but these ones are a hair bit lower on their overall average. But they have 34 reviews there, so I mean it's going to come down between these two for this position to further who gets the call, right?
So that's how this is, that's how this is all laid out, so it's important to remember those statistics for later on. But let's move on to part two, okay?
In this, I want to bring up a special tool that I use right, so this is called a Heat Map. And what this Heat Map does is it gives a location-based data from Google. It's one of Google's trusted services. A friend of mine just finished building this, but it took him two years to build it out, and now it's this is what the result of these two years with the work.
What that, what this tool does is it's integrated directly with Google. So that means it's pulling Google Maps data as if you were searching from Stonewall, or from Waskom, or Greenwood, or Willow Shoot, you know? There's a lot of different. It pulls in ever like as if you were searching from that location. Why is this important?
Because companies show up differently across town, right? What this means is that they're going to have 1. Well, let's go to the color-coded. Next, that's probably the easiest way to do it, so you can see that there's green, yellow, and orange on this map. Green is the best because it means that the company is showing up there.
So this company, for instance, iConcrete Construction, right? So, iConcrete Construction means it's showing up. The green means it's showing up in these first three listings: 1, 2, and 3. So that means that nobody, they don't to be found the company, doesn't have to. Somebody doesn't have to go click on "View All" and look at the giant list of every Google Maps listing ever, right?
So that's how that's what the green means. Now, the yellow means it's behind the "View All" button and the orange means it's on- its even farther back behind there. What the yellow means, what the yellow indicates though is that there's it's not that difficult to transform that positioning into a green one.
That's the difference between the green and the orange. And then, if you get up to 20 that means it's red and that's even worse so that's the potential with it. It shows that there's a lot of potential for this icon for iConcrete Construction free force listing, right s? So that's the way, that's what it does.
That's how this listing tool works, right? And now, let's dive into your specific listing, alright?
Shreveport Concrete Patios and Driveways, let's dive into your listing here! So, this is your specific Google My Business Listing, right? So, different listings appear different ways. It takes a second to load but here's iConcrete, for instance. So, it's notice how all the colors and numbers are practically different than yours.
Here, you have a lot of potential. We'll put it that way. So, on the Southeast side, you've got some list. Your Google My Business Listing is coming up right by Wildoak and it starts to lose it, right? At right at the Red River National Wildlife Refuge, right? Because then, you're good on this side but then you start to lose it as you go North, right?
Let's say, for instance, as you start you want to say "Hey, Kyle! You know I want my listing to start coming up right over here, right South of Barksdale AFB, right? So, what, how would I do that?" So, here's a simple strategy that you can employ to begin to have your Google My Business Listing come up in Barksdale AFB, Louisiana, right?
Let's go after that! So, here's a tool called Geoimgr (G-E-O-I-M-G-R). It's different, a weird spell for imager. But anyway, you, so say, you want to do that. You want to go over to the Barksdale AFB and say "Hey! I wanted my listing to come up there, right?" I'm not sure whether there's a lot of concrete work out there or not but it doesn't appear that there is.
But let's just say for example that you would do that. So then, you say, then- what then you need to do is once you navigate to where you want to come up, you have to put this icon down, right? So, this says the location icon. That's a Google Maps Listing Icon, we're all familiar with that. So that gives you the specific latitude and longitude of that location, right?
Notice how the decimal goes on forever, it gives very specific. That's what, then we're going to do is upload an image, right? So, you're going to click on this, this will pop up. You'll upload an image. I've already uploaded one. This is a poorly poured concrete not very well finished yet. So, hopefully, they're not done.
But anyway, then you're going to name your image, right? Pour a freshly poured concrete, you can name it your company name. As long as you have the word "Concrete" in there, I'll be satisfied. Because concrete having the word "Concrete" in there will increase the amount of optimization that your that Google will read that image has, right?
Rather than just having the image itself, just load the location. What you'll tell Google is this place and concrete, right? Then, the two messages that will tell them that "Hey! More concrete has been done in here by the specific person who owns the listing!" That's what it basically tells Google. So then, you're going to add.
You can add your link to your listing here or link to your website, whatever. You're going to click download and then you're going to upload that image to your Google My Business Listing, right? That's what you're going to do. So that's a simple way to start coming up more and more in areas that you want to come up as.
But let me tell you more about the overall strategy that Steady Calls my company takes as we optimize Google My Business Listing, alright? Now that I've gone through your specific listing. I want to tell you a little about Steady Calls, my company. How Steady Calls helps out companies is that we service your Google My Business Map Listing so that Google comes to know you as the King of Shreveport Concrete, right?
Think of Google in this instance like your forgetful sister, or wife, or daughter, you know? You constantly got to remind them of the tasks that you want them to do now. Take out the trash, do the dishwasher, you know? Or if your wife's hanging around, you know? She's probably nagging you to do something, you know?
That's the way it always works. My wife's always nagging me to do something, too. But that's basically what Steady Calls does with Google is. Google is very forgetful of who's reminding who's really the best concrete company in Shreveport. So, Steady Calls will go in and remind Google by leaving sticky notes.
If you will through your Google My Business Listing all-around your service area, right? So that's what Steady Calls does. Say, for instance, let's look at, let's go back to this tool. For a moment is where you've got. I say you service this whole area, but you're not. Google doesn't currently recognize you in Keithville, right? Or, maybe Taylor Town, right?
What Steady Calls does is we'll go in and paste sticky notes in Taylor Town Louisiana and put in your name in there. And so then, when Google comes by and scans whatever means, we put it in there. As maybe that's photo the Geotagged photo I showed you earlier. Then, we'll what that what we'll do is what that will trigger is Google see it real coming up with you on these first three listings after they get reminded enough.
That's simply put that's the way it works. In conclusion, I really appreciate your time. Please check out the attached Heat Map below. It's a blue button below and feel free to book a call with me or my team if when you're not pouring, so usually, you. There's an easy schedule appointment below. Thanks and I appreciate you, appreciate your time!