Hi Southern Concrete Company,
In this short-n-sweet video, you'll learn the level of your Google My Business game faster than you could smooth a driveway with a power screed.
We're as easy to work with as 6in slump. Schedule a call at a time when you're not pouring.
Hey, Southern Concrete Company!
This is Eric with Steady Calls.
I wanted to shoot this quick video to make sure that you're maximizing your Google My Business search results.
First, we're going to take a look at how your business shows up in a normal Google listing.
Then, we'll see how that search result can change depending on where you are around town.
And finally, we'll see how your top competition is showing up around Montgomery.
To get into this, I've done a "Concrete Services Near Montgomery Alabama" web search. This last piece is a locational tag because I'm actually in Iowa. You won't need this to see these same results. If you do see ads, they're going to be above this map pack and these ads get about 5 to 15% of the traffic.
The map pack gets 60 to 70% and this is where those GMBs' are. Google My Business Listings and these links below are the organic web results but I want to focus mostly on the Google My Business Listings. These get about 60 to 70% of that traffic and you can think of web traffic just like foot traffic.
It really boils down to getting people's eyes on your phone number and you can see why this map pack gets the majority of those eyeballs. Because Google really makes it easy for people to pick up the phone and call if you're looking for concrete services. These number 1, 2, and 3 concrete contractors have phone numbers right out in the open.
Their reviews are here, so you can easily compare if that's something that you use to make that decision. So that's why they get that 60 to 70%. If you do want to see number 4 on this list, you can click this "View All" button and expand it. This is something that I call being above the fold and being below the fold.
These would be below the fold Google My Business Listings and this concept you can think of if you have a lot of envelopes to read. You're really going to read what's above the fold first and given this limited amount of information, you're going to decide whether or not you need to open up that envelope, unfold it, and read the entire letter, or in my case read the spam letter.
That is the majority of what I get in my mailbox. So, a lot of people don't take the time to actually click and expand the full list because Google really makes it easy to get those top three guys. You can even keep going but if you're on page 2, or 3, or in this case, 7, good luck about getting that phone call!
Your number is just gonna be buried. It's like being on a couple alleyways back from main street. You might get want that one guy who's scrolling all the way down but it's kind of once in a blue moon. The majority of the traffic goes to number 1, 2, and 3 here in the backpack. Next, I want to take a look at what's called a Heat Map.
I'm not sure if you've seen this before. I actually got to meet the gentleman who's been developing this over the last two years. But it's a tool that pulls the same data from Google that we were taking a look at but it layers it locationally. So, to explain this, I'm going to zoom in on one of these circles.
And as you can see, this is overlaid on a Google Maps layout and it's close to a specific location around town. Now, the way to think about this is if you were a residence or an employee at various businesses and you're doing a Google search. To do research, maybe on a lunch break. For "Concrete Contractors Near Me," Google is going to give you a list of the top 1, 2, and 3 numbers, and then the full list if you expand.
And on that full list, Southern Concrete Company is ranking number 16 on that list. If on the other hand we kind of zoom across town to a different location, this would be another region. You're instead of number 16 on that list. If you were to do a Google search, there's no businesses around. But if you're a residence in this location, you would see that Southern Concrete Company is number 20 on that list.
So that's kind of how this Heat Map works and it gives you a bird's eye view of how you're doing on that list of numbers. A lot of people don't realize that it can change depending on even a couple miles here going from 16 to 20 in about 2 to 3 miles. Next, I want to take a look at a different Heat Map. This is showing you where you're at currently.
This is an example Heat Map of a different business that is ranking very well in this same area. These are the same locational grids. So, instead of number 16, ConCreations here is ranking number 2. And then, all those red 20's or below are kind of turned into, you know? The worst here is that burnt orange and yellow.
Even though we really want to get into that 1, 2, and 3 that are in the map pack, we've got a lot of 4's and 5's that are just on the edges and can kind of get pushed over. Now, you might be wondering where Steady Calls fits in. We remind Google who the concrete kings are in specific area. You can think of Google as a forgetful spouse that needs consistent reminders.
I am not the biggest fan of various social events back when we were doing those and I often need different texts or a sticky note at the office just to keep different things that I'm supposed to do on the top of my mind and Google's the same way. At Steady Calls, we go into these locations and kind of push whether it's sticky notes or text.
The equivalent to Google to let them know who's the concrete contractors in this area that they should be paying attention to and that's kind of how we eventually turn these 4's into 3's, and you know? These double-digits into single-digits. So, thanks so much for taking the time to watch this video. I wanted to make sure that you see that.
There's a link to this Heat Map below the video. So, you can find that if it doesn't show your company, you can actually find it here on the search box or expand it. And if you're interested in seeing what other companies are doing in the same location, you can click on their listings as well. You can also click the link to schedule a call with myself or someone from my team if you're interested in more information. This is Eric signing off.