Hi Surface Solutions in Shreveport,
In this short-n-sweet video, you'll learn the level of your Google My Business game faster than you could smooth a driveway with a power screed.
We're as easy to work with as 6in slump. Schedule a call at a time when you're not pouring.
Hey, what's up, Surface Solutions!
Kyle with Steady Calls here.
Say, I just wanted to send you this quick video to make sure you're getting the maximum attention from your Google My Business Listing as possible. In this video, I'll show you a few different things:
First of all, I want to show you how you show up normally in your Google My Business Listing and point out a few statistics there.
Secondly, I want to show you how you show up around Shreveport. You don't show up on the North side of Shreveport as you do on the South side. Yeah, it's not that's not the way the Google Maps are set up.
Finally, I want to show you using a special tool how you can where you basically how you can improve your specific listing.
So that's the way we'll go, alright? So, let's dive in, shall we, alright?
What I've done here is search the most common term, searching for concrete. If somebody's searching for "Concrete Services Near Shreveport" that means that they're wanting concrete services near Shreveport. I mean it's really that simple. If we look at your Google Map, if we look at, these the way these Google Map listings come up.
Sometimes, you're gonna have an ad up here. That's gonna take 5 to 15% of the people searching for this and take them to and they're going to select that service provider who's running the ad 5 to 15%. But the majority of people will come down here and do their Google My Business Listing, right?
Anywhere between 60 to 70% of people will do that, then the rest will go down here. Looking for the ones in what we call the organic listings or that what normally shows up as a normal Google search results. So that's how that's the breakdown 5 to 15% go to the ads, it adds, either, show up here or here.
60 to 70% percent of people will go to these Google My Business Listing. Why? Because they're trusted more than ads are people see ads. They instinctively know that somebody's buying a position there versus if you come down here. This means that people have earned that position the company's earned that position, right?
And then, they come to these three positions here and do what I call an Amazon Analysis where they look at, okay? Well, this Specialty Concrete Services has one star, right? So this doesn't mean that the company's a bad company, for instance. What it could mean is that they don't have reputation management service.
This is running right now. What that means is that they don't have somebody going out and collecting five-star reviews from their well-pleased customers. But anybody who's naively looking at this will think that there's, that Specialty Concrete Surfaces of Shreveport is a bad company. That's just the way it looks right now versus if you look at.
They got 1 star here versus 4.6 versus 4.5, so they got 10-star reviews there. The 10, 5-star reviews there, they're looking very good, but these ones are a hair bit lower on their overall average. But they have 34 reviews there, so I mean it's going to come down between these two for this position to further who gets the call, right?
So that's how this is, that's how this is all laid out, so it's important to remember those statistics for later on. But let's move on to part two, okay?
In this, I want to bring up a special tool that I use right, so this is called a Heat Map. And what this Heat Map does is it gives a location-based data from Google. It's one of Google's trusted services. A friend of mine just finished building this, but it took him two years to build it out, and now it's this is what the result of these two years with the work.
What that, what this tool does is it's integrated directly with Google. So that means it's pulling Google Maps data as if you were searching from Stonewall, or from Waskom, or Greenwood, or Willow Shoot, you know? There's a lot of different. It pulls in ever like as if you were searching from that location. Why is this important?
Because companies show up differently across town, right? What this means is that they're going to have 1. Well, let's go to the color-coded. Next, that's probably the easiest way to do it, so you can see that there's green, yellow, and orange on this map. Green is the best because it means that the company is showing up there.
So this company, for instance, iConcrete Construction, right? So, iConcrete Construction means it's showing up. The green means it's showing up in these first three listings: 1, 2, and 3. So that means that nobody, they don't to be found the company, doesn't have to. Somebody doesn't have to go click on "View All" and look at the giant list of every Google Maps listing ever, right?
So that's how that's what the green means. Now, the yellow means it's behind the "View All" button and the orange means it's on- its even farther back behind there. What the yellow means, what the yellow indicates though is that there's it's not that difficult to transform that positioning into a green one.
That's the difference between the green and the orange. And then, if you get up to 20 that means it's red and that's even worse so that's the potential with it. It shows that there's a lot of potential for this icon for iConcrete Construction free force listing, right s? So that's the way, that's what it does.
That's how this listing tool works, right? And now, let's dive into your specific listing, alright?
Surface Solutions Shreveport, let's get you your specific listing analysis here. So, as you can see, you guys have a significant amount of green in the Central and South part of Shreveport. You've got a lot of 1's here and a lot of 3's and 2's here. So, what that means is that, and then we look go up here and look at the yellows.
What the yellows mean is that there's a lot of potential there for you to be able to easily take over that area. So, let's look at Blanchard, for instance. So, up here, you're up at Blanchard and you say "Hey! You know it'd be awesome if we could get a lot more calls coming from this area, you know? Between Blanchard and Lakeview Park, those kinds of areas. So, how would you do that?"
So that's one simple tactic that my company employs is as Geotagging images. We use a tool called Geoimgr. Now, this is the free version. We use the paid version because we're doing a lot more of these than you. Probably, will because you're doing uploading your images for your company.
We have a lot of other companies so that's fine. But inside here, you've got Geoimgr. That's if you search for that and Google, that'll pop up. But then, you, first of all, your first step is to upload an image. So, you're going to click on an image, pop it up there, right? Upload it in there, then you're going to see a preview of the image.
Now, you pray, hope, and pray, these guys aren't done with the concrete, but you know? You never know but then what you're gonna do is go up to the location in here. You're gonna have to use the scroll button and zoom in and out probably because you're gonna start way up way out of there. But we're gonna go up to Blanchard.
I gotta forget where I am on this map. Let's lookout here a little bit. I gotta go up North there, we go. So, we're gonna click on Blanchard. We wanna like we want our listing to come up somewhere between in the areas of Blanchard and Lakeview. So, we're gonna go into this area here. We're going to click on the highway between the two, okay?
So then, we notice we got the specific latitude and longitude of those areas. So then, but notice these two: the existing Geotags and the new Geotags are different. We want them both to be 3, 2, 5, 5, 9, 9, 9, whatever. So, this is 32, 42. So, we're going to change that. So, we're going to go write the EXIF Tags.
So, now, notice how they're both the same. That's what we want. So, now, you've got now you need to name the image or name got a document name. So, add a few things up to 5 to 10 words is good. Add the word "Concrete" in there. Why? I'll show you in a minute and then you're going to describe it some more a little bit more here.
Add a few more words of what you did up there and then add the link to your website or the link to your Google My Business. One or the other, it'll work either way for you, okay? Either way, it'll be a vote in your pocket, right? So here's the way it works. So, what Google say when Google scans this image?
What they do is first, they'll think of "Hey well we got this location!" So, they got something going on in this specific location right between Blanchard and Lakeview. So then, the search engine is like "What's going on between there?" Then, they scan the document name and they're like "Oh! Freshly poured concrete, okay?"
So then, another question is what, and then the question is who, right? Because then, but then, this image, you're going to download and then upload into your Google My Business Listing. Then, Google is going to be like "Okay! So, concrete was poured here by Surface Solutions of Shreveport, right?"
So that's how that's kind of Google's overall way of thinking about this. So that's how you begin to show up more and more and more. So that's one of many different strategies that Steady Calls my company employs. Let me talk about a little more about how Steady Calls works and we'll go from there, alright?
Now that I've gone through your specific listing. I want to tell you a little about Steady Calls, my company. How Steady Calls helps out companies is that we service your Google My Business Map Listing so that Google comes to know you as the King of Shreveport Concrete, right?
Think of Google in this instance like your forgetful sister, or wife, or daughter, you know? You constantly got to remind them of the tasks that you want them to do now. Take out the trash, do the dishwasher, you know? Or if your wife's hanging around, you know? She's probably nagging you to do something, you know?
That's the way it always works. My wife's always nagging me to do something, too. But that's basically what Steady Calls does with Google is. Google is very forgetful of who's reminding who's really the best concrete company in Shreveport. So, Steady Calls will go in and remind Google by leaving sticky notes.
If you will through your Google My Business Listing all-around your service area, right? So that's what Steady Calls does. Say, for instance, let's look at, let's go back to this tool. For a moment is where you've got. I say you service this whole area, but you're not. Google doesn't currently recognize you in Keithville, right? Or, maybe Taylor Town, right?
What Steady Calls does is we'll go in and paste sticky notes in Taylor Town Louisiana and put in your name in there. And so then, when Google comes by and scans whatever means, we put it in there. As maybe that's photo the Geotagged photo I showed you earlier. Then, we'll what that what we'll do is what that will trigger is Google see it real coming up with you on these first three listings after they get reminded enough.
That's simply put that's the way it works. In conclusion, I really appreciate your time. Please check out the attached Heat Map below. It's a blue button below and feel free to book a call with me or my team if when you're not pouring, so usually, you. There's an easy schedule appointment below. Thanks and I appreciate you, appreciate your time!