What Top Painting Company Websites Have in Common
Your website plays a major role in the perception of your company by clients. Customers look at painting company websites to see how legit the business is, how active it is, what their style and what others think about them. Customers want to see how professional you are, and if you are suitable for the job. Simply put, your online content has a lot to do with how people perceive you. While every site is unique, there are certain elements that all great websites for painting companies include. The top-ranked websites have a common design, which is why they are able to attract leads. These are the common elements found on the top websites of painting companies.
1. Professional Design
Your website is an important investment and should not be left to chance. Although many business owners prefer to build their websites themselves, there are good reasons to hire an expert. Web designers know how to create websites that are relevant to your industry and target market. Web designers are experts in what works and what doesn’t. This allows them to offer valuable advice about which features and lead generation methods will work best for your brand. Although it is more expensive to hire a professional web designer than to build the site yourself, the benefits far outweigh the costs. Your website will be more attractive and more likely attract new traffic.
2. High-quality Photographs
Photos are an important part of any successful marketing strategy in the home-improvement industry. Clients want to see proof that you are reliable and can deliver the results they expect. Many of the top painting companies employ professional photographers to capture their favorite projects. While anyone can snap a picture with their smartphone or digital camera, professional photos will ensure that your website visitors see the best representation of your work. Clients might be put off by photos that are too blurry, pixilated, or poorly lit. This could make them turn down your offer to work with you. You should ensure that you only hire a professional photographer who is experienced in your industry. It's not a good idea for you to hire a photographer who specializes in family portraits if you are looking for photos of your home improvement projects.
3. Search Engine Optimization (SEO)
It doesn't matter if no one sees your website. Your website must be optimized for search results in order to be found by potential clients. SEO is how high you rank on Google or other search engines. You must create a website that contains original, relevant content and uses keywords that are specific to your target audience to rank high. It takes a lot of effort, time, trial, and error to manage your SEO effectively. While we recommend consulting an internet marketing professional, if you are looking for the basics, our blog on improving the SEO of your painting company is a good place to start.
4. Service-Specific Pages
While listing all the services you offer in one place is helpful, it does not give clients the whole picture. Many of the top-ranking and most popular painting websites have created individual pages for each service. This allows clients to find more relevant and specific content. For example, the Steady Calls website. They provide links to detailed service pages that give a more complete overview of their services. This demonstrates their expertise and allows visitors to gain a better understanding of what the service is all about. The company can build client trust and improve its ranking in search results by focusing on the details of its services.
5. Clear Calls-to-Action
Without clear, consistent Calls-to-Action (CTAs), a website dedicated to painting is not complete. If there aren’t enough buttons or banners encouraging customers to take the next step, even if they are interested in your services they may not be able to identify what they should do. Your website should encourage customers to "find out more", "contact us", or "get an estimate" -- any action that will guide them down the sales funnel to turn them into leads. It is true that the "squeaky wheel" gets the grease. Your website can guide visitors in the right direction and help you draw more prospects.