Hi Tom's Rock & Ready Mix,
In this short-n-sweet video, you'll learn the level of your Google My Business game faster than you could smooth a driveway with a power screed. 

We're as easy to work with as 6in slump. Schedule a call at a time when you're not pouring. 

Transcription:

Hey, what's up?

Kyle with Steady Calls here.

I wanted to send you this video to make sure that you are getting the maximum attention from your Google My Business Listing as possible. In this video, I'm going to show you three different things:

First of all, how you normally show up in your Google My Business Listing. You're going to be familiar with this one, but I want to point out a few statistics.

Secondly, I want to show you how your company's listing shows up around town, I'm going to use a special Heat Map tool for this.

Thirdly, I want to show you where you could be and I will in doing.

I'll introduce the purpose of Steady Calls, alright? Let's dive in!

Let's dive into the first part how your Google My Business Listing normally shows up and how it works, okay? Number one, people searching for concrete services will search "Concrete Services Near Me," whatever location. In this case, you're in Rockford so that's what we're doing, right?

Inside here, this is what's going to go down. Majority of people we're going to scroll down here and they're going to stop here. Sometimes you're going to have some ads up here. And in light of that, you're going to lose about 5 to 15% of people coming down. But 60 to 70% of people will stop at the Google My Business Listing.

Then, the last few will go down here, but the majority come here. In order to find all the Google My Business Listing, you got to click on "View all," but really hardly anyone does that. Statistically speaking, it's most important to be in these first three listings, right? So that's how you normally show up here.

Let's go into part two where I show you how you show up around town. To do that, I want to introduce a Heat Map tool, alright? Here's a Heat Map tool, right? This is what a friend of mine just finished this recently, was recently released. He's been working on it for two years, it's a Google approved service.

What it does is it pulls Google My Business Listing data as if the person was searching from that certain area. In this case, say, somebody was searching for concrete services near them and they fought. And they were searching it from Sherland or Harrison area.

Now, in this an Early Concrete Co Incorporated case, they would show up as 8th or 6th or possibly 3rd if they're on the South side of Harrison. So that's shows based on the location where somebody's searching from makes it different, makes a huge difference, for instance.

Perhaps, Early, the owner of Early Concrete decides to come down here and have to be working on a job down here just South of 75 and he searches, right? Well, I want to write my Google My Business comes up and so he searches for it and he comes up number one.

Anyway, we're doing pretty good around here, you know? But say, he has the office location is up here by the intersection of Highway 2, right? Near Rockton say, he searches for his business over here. Well, he comes up with no, he doesn't show up because he's going to keep confronted with this type of deal, right?

He's 1, 2, and 3, and then, he's gonna be number 9, which you click on the view all and then, go to the next page. But nobody really ever does that, he's not gonna be appearing there, right? So that's what's going on. That's what a Heat Map tool does!

In this next section, I want to show you how you specifically show up in Rockford, Illinois, alright? Toms Rocking Ready Mix, let's get into it! First of all, my tool, this the Heat Map doesn't do well with ampersands. So that it just puts in this string of letters, and other strings, the letters, and symbols. So that's basically what it means to have an ad there but that it doesn't do well with ampersands pulling them in.

So, as you know this go, this is the Heat Map that pulls in your Google My Business Listing data. So, this is the listing specific to your business. So, if we look up by- oh, we'll start from North to South. Up North here up by Beloit, you're actually showing up considerably for some portions of Western Beloit.

So, I'm guessing you're getting some calls from that area via your Google My Business Listing. You might have other calls coming in from other forms of marketing that you're doing (I don't know). But as you go South towards Rockford, you're might you lose out on a lot of the calls coming out of this area. 

Now, if you're majorly doing business out of Beloit, go give schedule a 15-minute call with us and we can run another Heat Map for you that's going to be that'll be running around your area, you know? You tell us what service radius you do it in if you serve 50 mile radius of Beloit then we'll be able to run that for you.

And then, you'll be able to see where your listing data is all through that. So, but then, you can see as you go South towards Rockford, Illinois, you're not getting as many calls. Basically, virtually, none through your Google My Business Listing as this is 20. What 20 means on here when it's red is that you're either positioned number 20.

Like you start over here and 1, 2, 3, and you just keep counting down as you go in the "View All," right? So, but you can so or you're 20 and beyond. So honestly, you could be getting some more out of here if you went if you did a little bit of optimization on your Google My Business Listing. So, let me show you a simple way to do that, right?

One way you can do that is by going over to Geoimgr geoimgr.com (G-E-O-I-M-G-R.com). So that what then you can do is pick where your server where your service is. If you're down in Rockford, you can click on that. Notice how it then gives you the longitude and latitude numbers, okay? So, you can pick your service area but the first thing you need to do is upload one of your images.

I'm sure you've got some jobs and jobs that you've done that are that you're proud of or you've maybe got a new truck or a new mixer that you can take a picture of. And then, upload that picture to Geoimgr. It's free if you just use the little thing here to move your map listing around. If you want to use the search function up here like you search for Rockford, then it's going to prompt for you to pay, right?

You have to buy the Pro to do that, right? So, say you're in this area. Let's say just, for instance, that you serve up towards Beloit, our South, South Beloit area. So, let's move the map listing up there. Now, once you've uploaded your image here, and then so say you're going to first we got to upload an image, right?

So, let's grab an image from my pictures. So, let's go to here (See my face? Oh! Isn't that creepy, alright?). Next, we'll choose a different one, alright? So, let's go to here! Let's go to here! (Now, concrete flatwork, very close). We'll do that, so then we got a photo of a parking lot done. So then, you can choose where you want to tag it.

So then, you can choose to say "Okay! We're not, we're-. We want our Google My Business Listing to show up here in Southern, South Beloit, right?" So then, it's about right on the South side right where that one is. So that's where you can- that's where you put tag your image to and then you go to right.

Then you like, then you can name your image say "Okay! This was a parking lot in South Beloit!" and that South Beloit is- I don't know whether it's in Wisconsin or Illinois. We'll go to just "YWI" because that's where it is. That's where it seems to be. But then, you image description, put a link to your website in this one, or your Google My Business link.

Either way, that would be helpful that way. Then, you go write tags and then you can, then your photo is tagged. Then, what you do is download the image and then you can upload it to your Google My Business Listing. And then, what next time? Google runs through your listing. They'll be like "Oh! We have a new image!"

And then, they'll look at where is it at with the new Geotags. So that's kind of one simple way to optimize your Google My Business Listing. So, let's dive into more about- I just want to dive in a little bit. Tell you a little bit more about how my company works. What we do? So, let's dive into that, alright?

Now, you've seen where you stand against the dominant competition in Rockford and so now it's time to figure out, okay? Well, what does it take to become the Rockford Concrete King? Well, that's where Steady Calls comes in. How we help companies is that we service your Google My Business Listing so that Google comes to know you as the King of Rockford, Illinois whenever concrete services are searched for.

Think of Google in this case like your forgetful sister or wife. To stay at the top of their mind, you got to continually remind them that you of what you want them to do, you know? Your daughter doesn't empty the dishwasher when she should, or your son doesn't take out the trash, or your wife doesn't remember to lock the door when she comes in that night.

You got to continually paste sticky notes all over the house if you're more old-fashioned or you send them texts all the time, right? Simply put, that's what Steady Calls, my company does. We paste sticky notes or leave reminders for Google all over the place that you are the Rockford Concrete King and should rightfully come up there.

To find out more, you can scroll down the page and you'll see that we've included a button that says "See your Heat Map!" What happens then is if you, when you click on that, you'll be come back to this style of page. If you're not showing up here, then what needs to happen is you need to come over here and click on the little down arrow.

And then, you'll search for your company there, say, you're or you can scroll down to find it, say, your Custom Concrete Coatings. What it'll do is flip the map rating, flip the map of information around it shows your company there. You can also explore how you compare to other companies in the Rockford, Illinois area.

So that's how this works, okay? Also, we've included a schedule down there for you to talk. If you're interested in learning more about how Steady Calls can help your business, you can book a call with, either, Eric, or myself, or one other was on our team there. Thank you for your time and hope you have a great day!