Hi Universal Concrete Systems,
In this short-n-sweet video, you'll learn the level of your Google My Business game faster than you could smooth a driveway with a power screed. 

We're as easy to work with as 6in slump. Schedule a call at a time when you're not pouring. 

Transcription:

Hey!

This is Eric with Steady Calls.

I wanted to shoot this quick video to make sure that you're maximizing your search results on Google My Business.

First, we're going to take a look at a standard Google search and how the GMB's show up.

Then, we'll see how your search results can change, depending on where you are around town.

And then, we'll take a look at how the top competition is showing up around Naperville.

To get started, I've gone to Google and typed in "Concrete Services Near Naperville, Illinois." If you do see any ads, they're going to be above this map. In this section, these ads get about 5 to 15% of the traffic coming to this page. This next section is what's called a Map Pack.

This is where the Google My Business Listings are and they get about 60 to 70% of that traffic. And below the map pack, we've got organic search results. This is what people normally think of as a Google search and they get about 20 to 30% or whatever's left.

When I talk about web traffic I'm really just like foot traffic. It kind of boils down to getting eyes on your phone number if you think of someone walking past your sign or walking past a truck out on a job. You really want people who are looking for concrete services to pick up the phone and call you.

So that you can get out more bids, which results in more jobs and the ability to grow your business and support your employees. With that in mind, you can really see why these GMB's are getting the majority of that traffic. Because Google's making it easy the phone number is right upfront.

There's also a couple other metrics like reviews that help people hit that button, make the call, and connect with you as the concrete contractor. You'll notice that there's three GMB's listed, these would be number 1, 2, and 3 on a larger list. To get to number four, you have to hit this "View All" and scroll down.

A lot of people don't make it this far because of a concept called being above the fold. If you think back to having a bunch of letters to read when that was a more common correspondence. Most of what I get now is spam. But I have a limited amount of text to read on an envelope or in the initial part of a letter before I have to decide whether or not I'm going to unfold the entire thing.

In the same way, these top GMB's are above the fold. There's a limited amount of information and a lot of people take that information, make the call, and they don't bother to unfold the entire list. If you're stuck at number 4 or 5, you're missing out on a lot of that traffic.

And of course, the further down you go, the harder it is to get those phone calls, especially, if you're on page 2. So that's a little bit about how these GMB's are showing up in a normal Google search. Next, I want to show you a tool that's called a Heat Map. And this is pulling the same data that we were taking a look at earlier, but it's overlaying it across different locations around town.

To explain this, I'm going to zoom in and you can see that this dot is connected to a specific geographical location. You can imagine that if you were in this Park. The way to think about this is that if you are in that Park, doing a Google search just like what we looked at. Google is going to locationally tag you as someone in this area and they're going to give you a special list of GMB's.

And on that list, this business Bud's Concrete is number one on that list. On the other hand, if we go across town to a different circle, we get a different geographical location. Maybe, you're in Washington Park this time doing. You could do that exact same Google search could be word-for-word.

And on that list of phone numbers, list of GMB's Google is going to say that Bud's Concrete is number eight on that list. And now that you know that information, you can kind of zoom out and say "Okay! Being number one can make a big difference between!" Being number eight in terms of getting that phone call, a lot of people don't realize that you're listing.

What can affect your business can vary by even a couple miles. This is within 10 miles, 8 to 10. And if you don't realize, this you might get caught up in an area where your number one, if this is where you're doing all your searching. You are going to be unaware that you're missing out on the opportunity to get all of these business owners, residences who are looking for that top concrete contractor.

You're not really showing up as that to them, so this is where you're at currently. Next, we're gonna take a look at your specific Heat Map and just see how you're doing in this same area. So, this is Universal Concrete Systems Heat Map. One thing I want to first take a look at is just how much green there is going on.

These spots are the top slots. And just because of that being above the fold concept that I talked about, they get the majority of those phone calls. So, this is great! That you're able to get that phone number out in front of everybody who's scrolling past. That's going to do great things for in terms of getting those phone calls and sending out bids.

Next, we've kind of got this second layer of single-digits with the yellow dots and this means, you know? You're below the fold but you are the first ones when people do make that side turn and say "Okay! The top 1, 2, and 3 aren't giving me what I want. So, I'm going to keep digging a lot deeper!" The thing that we really do want to avoid are the all of these kind of 20, 18, 20 spots just because they're buried even further on that second page.

So, it really is a giant drop-off in terms of who goes all the way to the second page just because, you know? Another way to think about it is you're trying to beat out, you know? 10, 10 businesses that are on the first page before someone picks up the phone and calls you. So that's a little overview and you can kind of see how Universal Concrete Systems is doing in this area.

Next, I want to show you where you can kind of take this. This is a different Heat Map for a company that's doing quite well in this space. I want to draw your attention to a couple things that the top competition what they're showing up as that is really helpful. Obviously, more green is good. We've got a lot more 1, 2's, and 3's but the other piece is how quickly or how long the influence is.

So, one way to kind of quantify this concept of influence is to take a look at the gradient of the color and that's, you know? Going from green to red or if you go by the numbers, you know 1 to 20. How far apart are these 1's, 2's from these 19's and 20's, and you know? We can kind of count the dots. We're about 3 to 4 spaces away with this map.

And then, if we go back, you know? We're kind of two spaces away here. And by the time we get into 3 and 4, we're two layers deep in kind of this mess of getting stuck on the second page. So that's an idea that's called the gradient. That's how we kind of take a look at Heat Maps and say "Okay! You know what we really want to be doing is expanding everywhere, expanding that influence!"

Just so that even if it's not really our extreme strength, we're still affecting the list in a lot of different areas. So that we can kind of get and just start stacking that extra, those extra calls that we can pick up. And, of course, the more influence we have, the more yellows single-digits the lot easier it is to turn those yellows into greens and jump up into the map pack to really start creating a kingdom for concrete in this area.

Now, you might be wondering where Steady Calls fits in. At Steady Calls, we remind Google who the concrete kings are in a specific area by servicing your Google My Business Listing. You can think of Google as a forgetful spouse that needs consistent reminders to keep what's important on the top of their mind.

I know I'm not the biggest fan of different social events and I need whether it's a sticky note at the office or texts throughout the day. I need that consistent reminder before I'll actually take action and Google's the same way. What we do at Steady Calls is we go into these specific locations around the web.

Then, post the equivalent of sticky notes for Google to remind them of who is important when it comes to concrete in this specific area. That's how we fit in. I really appreciate the time you took in watching this video. If you'd like to schedule a time to talk with me or someone else from my team, you can click the link that's below this video.

There's also a complimentary Heat Map, so you can jump in and see how your own business is doing. If you don't see your business up here, you can jump to it using this scroll box feature and you can also take a look at how your competition is doing and how you stack up, just to get that big picture view, so you know what you're dealing with in this specific area. Really appreciate the time. This is Eric with Steady Calls!