Hi Van Sickle Concrete LLC,
In this short-n-sweet video, you'll learn the level of your Google My Business game faster than you could smooth a driveway with a power screed.
We're as easy to work with as 6in slump. Schedule a call at a time when you're not pouring.
Hey, Van Sickle Concrete LLC!
This is Eric with Steady Calls.
I wanted to make this short video to make sure that you're maximizing the impact of your Google My Business Listing.
In this video, we're going to take a look at how your business shows up in a normal Google search, Google listing.
And then, how your business research results changes, depending on where you are around town in the Lafayette area.
Then, we'll take a look at how the top competition shows up all throughout the Lafayette Service area for concrete. This is a normal Google search. For specific keywords related to your industry, "Concrete Services Near Me" is the most searched phrase on Google for concrete contractors, so I typed in"Concrete Services Near Me."
I put in Lafayette Louisiana just because I'm actually located in Iowa. I need this in order to trigger the locational tag that's going to pull up Google My Business or GMB's. So, a couple things to point out oftentimes, you'll find some ads here that Google is pushing out. These ads often get 5 to 10 to 15% of the traffic.
And by traffic, I'm talking about people who are looking for concrete services and are navigating to Google and are looking for a phone number to call or a website to click on to get more information. So, about at most 15% of the traffic goes to ads. And the next section here is called the Map Pack, this gets about 60 to 70% of the traffic.
And then, the rest of the traffic goes to organic results here that would be websites. That Google's Algorithm has deemed very useful for the people who are searching for concrete services. Here, we've got Home Advisor that has some leads for potential clients and then a few concrete contractor websites, as well.
To focus on the map pack here, I want you to notice that these top three businesses have the phone numbers right there in front of you, these top three you get about. As I said 70% of the traffic or 70% of the traffic goes to this map pack area and these three get the majority of it because people don't have to do much work.
Google makes it easy here. They have reviews if those reviews are available. Even though number three here is the third-ranked business, you know? These reviews because potential clients can see all three at once. They kind of have it levels the playing field where it doesn't really matter if you're number 1, 2, or 3.
Once you're in this zone, you have the ability to convince people to pull out their phones and type your number. And that of course results in more opportunity to submit bids on potential jobs, and the more ability to close jobs, and provide for your family. So, this "View All" button is what we call these, three in the map pack would be above the fold.
And, if you hit "View All," you would see all of the GMB's that are below the fold. Here, you might find yourself in this list and this would be the next section that has a chance to get those phone calls from people who are looking for your services. And then, you can even have multiple pages beyond these top 10, 10 to 15 GMB's.
So that's an overview of a normal Google search. I want to show you a visual of how your GMB is showing up around the entire Lafayette area. This is called a Heat Map and it works with Google's GMB Listings by pulling the data at specific locations. So, each one of these circles represents a different location where someone is inputting a search very similar to the one that we just looked at earlier.
To clarify that a little bit, I'd like to zoom in and sort of visualize this area. We have a couple businesses, potentially, some residences here and they all need concrete work done. Someone at a Complete Mobile Detailing business may need a sidewalk put in out back and they can go to Google put in a search "Concrete Services Near Me."
And in this scenario, Van Sickle Concrete is number 15 on the list. But if we go to a different area around town here, maybe we've got more residential near these road intersection. And for this, we have potential clients who are doing the exact same search for concrete services. And here, Van Sickle Concrete at this location is number 3.
If you compare the likelihood of getting a bid for a job, getting a phone call for a job when you're ranked number 3 compared to ranked number 15, that can be very drastic. As we were looking at earlier, you know? 1, 2, and 3 is within the map pack. Your phone number is showing up to people as they're scrolling by rather than behind a fold or behind a button that requires them to tap or click.
By being able to increase your Google My Business ranking not just at one location. If you were to search personally search yourself around Carencro. Carencro here, you would have- you'd be saying "Hey! I'm in the map pack! I'm number 2 almost number 1. I'm doing really well!"
But if you didn't realize, if you didn't have this full picture, you'd be leaving a lot of extra potential to get more calls left on the table by not maximizing the Google My Business Listings throughout this entire region. So that's a snapshot of where you're at currently. Next, I'd like to show you a Heat Map that represents where you could be in 3, 6, you know?
Another year of working on your Google My Business. This Heat Map gives a snapshot of where you could be at some point in the future this. As you can see, just based on the colors, there's a lot of green in a very broad area so often. You know it's not too hard to be ranked number one at a very hyper-local level. It's a lot harder to be seen as the concrete kings in a very broad all throughout this Lafayette area.
Anyone who's searching for concrete on the North side, you know? It's a bit weaker on the South, but you're still getting into that first section just below the fold. So, there's obviously some room to improvement. Ideally, you're you'd be number 1's across the board and you might be wondering how do I shift and push this number four just below the fold into something that's in.
That 1, 2, and 3 spots getting about 60 to 70% of the calls, which translates into bids going out jobs coming in, and more ability to grow your business. And that's where Steady Calls comes in. At Steady Calls, we service your company's Google My Business Listing so the Google knows you as the King of the Lafayette, Louisiana area.
When it comes to concrete, think of Google as a forgetful sibling or spouse. If you are, you need something done, or you have an event that you're going to go to, you need to continually remind them of what's going on what's important, and why they should care. That's what Steady Calls does with Google.
We remind Google if we have to pay sticky notes with your listing around the Lafayette Area. We'll do that and just give it that nudge that "Hey, you know? You are the concrete kings in this area!" And through these different ways, we can kind of grow push you up the rankings, and ultimately get to a very, very green Google My Business Heat Map.
Yeah, I really appreciate your time on this video. Please check out the attached Heat Map of your business and please book a call with me or my team if you're not pouring concrete currently. If you follow the link, you can schedule a call using our calendar system. I appreciate the time and have a great day!