Hi Whitaker & Sons Inc,
In this short-n-sweet video, you'll learn the level of your Google My Business game faster than you could smooth a driveway with a power screed. 

We're as easy to work with as 6in slump. Schedule a call at a time when you're not pouring. 

Transcription:

Whitaker - Sons Inc - Peoria - IL

Hey!

This is Eric with Steady Calls.

I wanted to shoot this quick video to make sure that you're maximizing your Google My Business Listing opportunity on a typical Google search.

First, we're going to take a look at that standard Google search, so we know what a GMB is. How it shows up and some important statistics there.

Then, I'm going to take a look at how that search result is going to change, depending on where we are around town.

And then, we're going to take a look at how the top competition is showing up around Peoria, Illinois.

To get started, what I've done is a simple Google search "Concrete Services Near Peoria Illinois." If there are any ads, they're going to be above the map. In this section, these ads gets about 5 to 10 to 15% of the traffic coming to this page. The next section is what's called a map pack, this gets 60 to 70% of the traffic, and then these organic search results.

What most people think of as a Google search get about 20 to 30% or whatever is left of that traffic. When I'm talking about web traffic, just like foot traffic, it really boils down to getting those eyeballs on your phone number. Someone who's walking past your sign or a truck out at a job site, who is looking for concrete services.

When they see that phone number, they can pick up the phone and call and that's what we want on Google, as well. With that in mind, you can kind of see why this area gets the most attention. It's because Google's really making it easy by putting that phone number right out there for people to pick up the phone and call.

And of course, that's what we want as concrete contractors. We want people calling in so that we can send out bids and maximize that opportunity. So that we can get a percentage of those bids back as jobs and we can grow the business. And ultimately, be able to support our families and support our employees.

This is where the Google My Business Listings are. This is Google My Business GMB number 1, 2, and 3. If you wanna see number four, you have to click this "View all" to expand and get to number four here. A lot of people don't take the time to do this, which kind of illustrates a concept called being above the fold.

This comes from when you read a lot of letters and envelopes. You have to scan the available information in order to decide whether or not you're going to open that envelope and unfold the entire letter. In this case, that folded envelope is essentially the hidden content that is illustrated by this "View all" button.

Because people have to make a choice and take action in order to see number 4, number 4 is hidden. From a lot of people who are looking for that easy way, they don't want to take the time and they've got what they need. From these top three, you don't have to make any choices at all to scroll by and see these phone numbers.

As a result, all of these below the full GMB's don't get as many calls as the above the full GMB's and that same principle extends to the second page. Everybody on the second page has to third page, you're really buried and you're unable to even send out bids for these jobs, Just because people aren't going this deep.

So that's a typical Google search. Next, I want to share a quick tool. This is a Heat Map, it's a way to visualize how your Google My Business Listing that we were just taking a look at changes, depending on where you are around town. To illustrate this, I'm going to zoom in and you can see that these three is representing a specific geographical area around Peoria.

The way to think about this and understand the Heat Map is to realize that these three or this location contains people who are looking for and searching on Google. If you imagine someone is potentially working at the Sanitary District here is looking for some concrete services for a project residential project.

He could be on a lunch break doing a Google search very similar to the one that we were just taking a look at. And on that Google search, Google is going to feed him a list of GMB's. And what this Heat Map says is that "On this list of GMB's, this business American Concrete Co. is number three on that list."

On the other hand, if we scroll across town to a different location, we could say "Okay! Maybe that same person lives on West Moss Ave here and is looking to do more research after work" and types in another Google search. That's word for word, the same person, same search, but a different location.

And this Heat Map says "American Concrete Co is number nine on that list!" So, a lot of people don't realize how hyper-local these listings are. And if you don't, you can kind of get sucked into assuming that if you're doing well in one area that it you're doing well everywhere else.

I remember the first time I noticed that or realized that weather was location-specific. When I was a child I didn't realize that it was raining, just because it was raining near me doesn't mean that it's raining all the way across town. Similarly, this Google My Business Listing. Well, it's not a natural phenomenon.

It's sort of created by Google as a tool to help out these searchers but it's operating the same way, it's very hyper-local. So, just like a weather map shows you different conditions in different locations. This Heat Map is showing you the same thing. Next, I like to get into your specific Heat Map. 

Whitaker & Sons Inc, this is your Heat Map! I wanted to make sure I jumped in here and talked about how you're specifically doing around the Peoria area. As you can see by this green, you'll have a good chunk that is already up in that map pack area. That means you're getting the majority of the phone calls because you're above the fold and Google's pushing that phone number out in front of everyone who's scrolling past.

So that's a great job! I'm also loved to see all of these single-digit yellows. This would be that second tier. And even though these get a fraction of the total calls, they are in that next level, which is a lot better than getting stuck on red. As you can see, just from the gradient, you know? Obviously, more green is better.

But as close as you can get to the green, just means you're that much more able to get those phone calls. And then, of course, this would be sort of the problem area on that Southeast corner and that's where your phone number is kind of buried underneath several other GMBs' and people just don't even see it in order to, you know?

They can't even decide whether they want to call you just because they're not going that far. So, we really want to be able to get into striking distance. So that you at least have a competitive chance in terms of winning those bids because you're sending out bids and you're connecting with these potential customers.

So that's a bird's eye view of how you're doing currently. Next, I'd like to take a look at a different Heat Map that shows you where we can kind of take this with some work. This is one of the top competitors in this space and you can tell just looking at the colors that there's a lot more green going on.

More green and yellow than that kind of angry red. This would be, you know? A similar weak area. So, these guys are really, yeah! If you think about wanting to expand this range, this is sort of a Heat Map that shows where we can kind of take this in the future with some work. Another thing to notice are all of the 4's that are kind of on the fringes here.

These 4's, 5's, and 6's are just on the edge and that's probably one of the focuses if I was gonna help out. This Heat Map is to just take a look at these specific areas near Alta, Mossville, and such to see. If we can flip these up just because of that concept of being above the fold versus below the fold, that can have a such a big difference on the amount of calls that you get.

That it's more worthwhile to get some of these easy ones that are just on the edge up into the map pack than it is to go from even 17 to 10, you know? That's not going to make a big difference just because you're stuck below the fold and you're kind of on that very, very bottom of page 1 and onto page 2, which means you're it's a lot tougher to get these phone calls whether you're at 16 or at 10.

But that 4 to 3 jump is something that I always take a look at when I'm doing these Heat Map analysis. Now, you might be wondering at this point where Steady Calls my company fits in. Steady Calls services your Google My Business Listing to remind Google who the concrete kings are in a specific area. You can think of Google as a forgetful spouse that need s consistent reminders to keep what's important on the top of their mind.

I know I'm not the biggest fan of various social events. Then, I often need several reminders whether that's sticky notes at the office or text messages throughout the day before I will reply to RSVP's, pick up fancy clothes, prepare for certain events, and essentially, take action, and Google is the same way.

At Steady Calls, we post the equivalent of sticky notes in these different locations on the web that are tied to this specific location around Peoria. And that consistent reminder is what Google sees when they're doing their data crawling around the web and connecting the dots here. And that's how Google begins to see these companies as important.

When it comes to concrete in these specific locations, we take action to remind Google of who is the concrete king in this area and that's how we can begin to move these double digits into single digits. And then, these single digits into 4's, 5's, and ultimately that top tier 1, 2, 3 where you're taking home the majority of those calls. And of course, you need those phone calls before you can send out bids and get jobs back and grow that business.

I really appreciate the time you took in watching this video. Please take a look at the link below to this Heat Map. If you don't see your business up top here, you can find it in the search box to the right in the top right corner. You can also click the link the second link below this video to schedule a call with myself or someone else from my team and we can really get into your business. Thanks so much! This is Eric with Steady Calls.