Hi Wingra Stone,
In this short-n-sweet video, you'll learn the level of your Google My Business game faster than you could smooth a driveway with a power screed.
We're as easy to work with as 6in slump. Schedule a call at a time when you're not pouring.
Hey, Wingra Stone Ready Mix!
This is Eric with Steady Calls.
I wanted to shoot this quick video to make sure that you're maximizing your opportunity on Google My Business.
First, we're going to take a look at how your business shows up in a normal Google listing.
Then, how your business search results show up around town. A lot of people think that this single Google search shows them the full picture, but it's not true. You need to take a look at the different locations even within one city.
Then, we're going to take a look at how your top competition shows up around the Madison area.
Let's get into it!
I'm sure that you've seen a normal Google search before. What I've done here is typed in "Concrete Services" to trigger concrete contractors and let Google know that I'm looking for this service. And I also put in "Madison Wisconsin" in order to make sure that Google's location is correct because I'm actually in Iowa.
You won't necessarily need to type out the city name in order to get this page. First thing to point out is typically there are sometimes there are ads above this map and these ads tend to get about 5 to 10 to 15% of the traffic. And by traffic, I mean people who are going to Google. Clicking onto Google, and then clicking off to find different websites, and that would be web traffic.
You can think of it in relationship to foot traffic, you know? People who are going out there seeing your signs, seeing your number on a truck or a physical billboard. This web traffic is looking for a number to call to get a concrete job done. The next section is what's called the map pack.
This is the top three Google My Business Listing. And this is presented here with phone numbers that make it easy to for a potential customer to call and also reviews. So that you can compare how they're doing. This number and prevent parentheses is the number of reviews. And then, the last section would be the organic search results.
If we think about ads getting 5 to 10 to 15% of the traffic, this GMB will get about 60 to 70% of the traffic and that leaves around 20% for 20 to 30% for these organic search results. To focus again on the GMB, I wanna point out the concept that's called being above the fold. If you think back to getting snail mail letters.
I still get a lot of spam. They're folded in envelopes and you have a specific amount of information that is given to you in order for you to decide if it is worth your time to open it up and unfold the entire letter. So this, in this scenario, when we say above the fold. I mean these top three GMB's number 1, 2, and 3 are going to be above the fold and if someone doesn't, you know?
If they call these three numbers and nobody picks up, they might say "Okay! I'm gonna click and find somebody who can answer my call!" These would be below the fold GMB's and then ultimately, you have multiple pages where these numbers keep going up until you encompass all the Google listings.
Google is ranking these GMB's and serving them up and saying "Hey, you know these are the kings of the concrete in the Madison Wisconsin area!" and these are the ones that you want to call. What I want to show you right now is this Heat Map tool. This is something that we use in our industry to get a big picture view of how your Google My Business Listing changes throughout a specific area.
To explain what this is, you can think back to the normal Google search that we were looking at earlier and that is ultimately. When it comes to GMB, giving the person who is looking for concrete services a list of numbers to call, that list of 1, 2, and 3 are the easiest to find because they're in the map pack.
4 through 10 are kinda just below the fold requires a click. So, the amount of traffic that's going to 4 through 10 really drops-off. And then, 10 through 20 is kind of in good luck territory in terms of getting that phone call. What a Heat Map does is that it takes that list of phone numbers. Well, let's think about if there's someone who is doing a normal Google search in this general region, they're going to go to Google.
Type in just like I did and get a list of numbers. And that list, Wingra Stone is going to be number 11 on that list. On the other hand, if we flip across town here to this hyper-local area that same list of numbers that someone is searching for, you are number 3 on this list. So, a lot of people don't realize that when they go to Google and search.
It really depends on where you are residing in the overall Madison area when it comes to the specific list. So, how you can use this is by looking for where you are strong in these three region. You're up in the map pack and where you're weak just on this more East side of the city. You're kind of buried and it's very unlikely that you're going to get those phone calls.
So, this gives you a big picture view of where your Google My Business Listing is currently and there's a lot of room for improvement. Next, I'd like to show you where Wingra Stone could be in the future if we can kind of push and flip these numbers from 6's and 7's to 1's, and 2's, and 3's, and from 20's all the way to this kind of nice yellow, orange.
And then, ultimately, green would be the goal to be the concrete kings of the Madison area. So this would be an example of a Heat Map that is really doing well in the Madison area. This grid is the exact same as the one that we were looking at earlier. And here, we see, yeah, a lot of green, right? 1, 2's, and 3's, that would be all above the fold.
So, the concrete company of Madison, Wisconsin is really showing Google that it is the king of the entire region, even this little four here, you know? You're almost there to getting pushed over into the map pack. So, when you think about that statistic of about 60 to 70% of the eyeballs, that are looking for phone numbers are going to be fed this number 1, 2, or 3 listing without with very little friction.
You're going to get a lot more calls. And the more calls you get, the more bids you can send out and the more jobs that you can get to take home. So, you might be wondering how does Steady Calls fit in. At Steady Calls, we service your Google My Business Listing to let Google know that you are the king of the concrete in Madison Wisconsin.
If you think of Google as a forgetful friend or a spouse, you have an event planner, and you have to every time, you have something in the works. You have to continually remind them and say "Hey, just wanted to let you know!" Whether it's an anniversary or a, you know? A get-together in the future, you know?
That with this friend. You have to pull every trick out of the bag, you know? Send texts early, drop sticky notes by their work desk. Yeah, and just make sure that they know what's coming up that's important. That's what Steady Calls does with Google. We give Google reminders and post sticky notes all around the Madison area with your Google My Business Listing.
So that we can let Google know that "Hey, these guys are the king in of concrete in this area!" And that's how Google recognizes and eventually pulls you up the rankings so that you can have a map that looks like this one. And once you're there, you need to continually remind Google and in order to ensure that you maintain your dominance in these top spots.
Yeah, so, I really appreciate your time. Please check out the attached Heat Map below and book a call with me or my team when you're not pouring. You can click the link and find a time that works. Thanks and have a great day!